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20 Best Beauty Instagram Accounts To Follow

20 Best Beauty Instagram Accounts To Follow

If you're looking for fashion inspiration and more, check out these beauty Instagram accounts. We've put together some of the most talented instagrammers!

Realistically who has the time to go watch a twenty mins beauty video on Youtube? I definitely don’t. My go to for new looks and beauty tutorials is Instagram. The videos are short enough to watch on my commute home everyday and the photos allow me to instantly see what products they have used via their tags. Instagram has become an awesome platform for aspiring MUA’s (makeup artists) but also beauty brands. Add these 20 beauty Instagram accounts to watch tutorials, see beautiful selfies, and find out about new products.

1. @dupethat

Get the latest deals on beauty products with this savy account. Posts include $1 liquid lipstick and swatches of affordable eyeshadows. This Instagram account is a must for all budget conscious beauty gurus.


2. @beautybyjulia

Julia’s signature look is a boldly lined nude lip with a defined brow. She uses glitter and eyeshadow in creative ways, sometimes even going up to her hair line. Her makeup looks are amazing but so is her bubbly personality on her Instagram stories.

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💋🌹 #HappyBirthday to me …well my birthday was yesterday, but we had some technical difficulties 🙃 ❓how old do you think I am?!?! hehehe 👇🏽👇🏽 ______ watch the tutorial here & comment #GLITTAHFAM ✨ 🎥 ______ @makeupforeverus aqua brow 25 @benefitcosmetics gimme brow deep @eyelure_lashes @vegas_nay grand glamour lashes @iwantjessesgirl liquid liner black @makeupforeverofficial smokey lash mascara, pro bronze fusion, artist rouge lip 600 @sayhello2sexylegs illuminating fluid @tartecosmetics rainforest of the sea water foundation light sand, medium neutral @nyxcosmetics dark circle concealer 1 @lagirlcosmetics concealer natural @toofaced sweet peach palette @maccosmetics English gilt pigment, paint pot layin low @michaelsstores recollections glitter gold, creatology glitter iridescent, gold leaf, mica and glitter mix silver @smashboxcosmetics 24hr eye primer @milanicosmetics baked blush rose d'oro @coverfx perfect setting powder light @nyxcosmetics_pr wonder pencil light @trestique cheek stick Brazilian bronze @nyxcosmetics_australia pore filler #coverfx enhancer drops sunlight @urbandecaycosmetics lip pencil nighthawk @colourpopcosmetics gloss tight fit @marcanthonyhaircare coconut hairspray @garnierusa sleek and shine leave-in conditioner @itcosmetics airbrush concealer, chic collection, brilliant powder, airbrush blending @royallangnickel bc490, bc-35, MODA Contour @elfcosmetics small tapered brush @crownbrush c515, c531 _____ WHEW!!! that was a TON! but the #GLITTAHFAM knows the #GLITTAH is the most important part ✨🙌🏽😍 . . . #juliasalvia #beautybyjulia #thebestbeauties #toofaced #nyxcosmetics #makeupforever #nyxcosmeticsau #brian_champagne #shimycatsmua #peachyqueenblog #glitter #linerandbrows @linerandbrowsss @browslinergoals #goals #shimycatsmua #makeupmafia #makeupgeek #makeupjunkie #glow #milanicosmetics #smashbox

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4. @riannemua

Rianne wears an exquisite face of makeup with her traditional hijab. A Sydney native, this MUA glows in all her posts. You will be sure to get tutorials on tricks of the trade, like heating up a liner or applying false lashes, when you follow her.



5. @makeup_memes

If your favorite store is Sephora or you spend an hour everyday doing your makeup, you will laugh at this account. Follow this comedy account on Instagram to see hilarious memes related to beauty.



Stella serves up bold eyeshadow looks and even recreates makeup sketches on her own face. Follow this account to pick up techniques on applying extra gems and holographic papers to your makeup looks.


7. @roseandben

Rose’s looks generally feature a dewy foundation and then a simple yet perfect eye. She features not only makeup tutorials but also product shots and reviews. Someone new to the beauty world can learn a ton of new things by following this MUA.

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It takes a lot of Bronzer to look like rotisserie chicken 🍗🤣 P.S. I just posted a new tut on YOUTUBE! Benny did my voice over 🤣❤ LINK IN BIO ❤️ I used all @colourpopcosmetics goodies!! ❤️ Lips are @colourpopcosmetics X @alexisren Ultra Matte Lip in Little Weapon ❤ Highlight and Bronzer are from the #colourpopxalexisren Topaz Pressed Powder Face Duo ❤️ Eyes are the @colourpopcosmetics Lo-Key Palette ❤️ Lashes are @houseoflashes iconic lite ladies ( coming soon!) ❤️ Foundation is @maccosmetics Strobe Cream and Essential Oil mixed with @esteelauder Double Wear foundation in Desert Beige ❤️ Brows are @benefitcosmetics Goof Proof Brow pencil in #4 ❤ #motd #colourpop #esteelauder #maccosmetics #houseoflashes

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8. @anastasiabeverlyhills

Anastasia Beverly Hills is a brand known for it’s long lasting and highly pigmented makeup. This company started in brow makeup but now has so many other products like liquid lipsticks, highlighters, and foundation sticks. This Instagram account is great for not only admiring all the beautiful A.B.H. products, but also the many looks created using them.


9. @mua_ashley_

Ashley is known for her luscious lips and videos of her trying on new lip colors. Kylie Jenner loves her videos and often features them on the Kylie Cosmetics page. If you are trying to find a new lip color this account is worth following.



Kelly posts photos of her artistic and minimalist nail art. This L.A. based artist, paints all of her designs  on natural nails or nails with Biosculpture. You will definitely feel inspired to visit the nearest nail salon after seeing these beautiful designs on your feed.

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11. @slave2beautyy

Be ready to feel super jealous after following this luxurious account. Slave2beauty shares personal photos of her makeup collection with her followers. She features beautiful images of all the makeup you wished you owned. Hide your credit cards after following this account because it will make you want to shop until you drop.


12. @giuliannaa

Giuliana loves to experiment with her beauty looks and will share photos of outrageous eyeshadow looks and even costume makeup. She features tons of photos with bright eyeshadows and perfect winged eyeliner. Follow this account to get tons of inspiration for your next halloween makeup look.



13. @farahdhukai

Farah is the queen of DIY beauty treatments. She has a mask for anything you might be facing, whether it be redness, oily hair, or even acne. This beauty guru is loved by her many fans and recently got her beauty oil added to Sephora for purchasing. Get ready to go to the grocery store, to buy supplies for at home treatments, after following this account.

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GET SMOOTH FRIZZ FREE SOFT HAIR + LIGHTEN UNEVEN SKIN/TAN + DARK MARKS oily hair and skin? dry skin? dark spots or marks like I do? hair STATICKY + FRIZZY? uneven tan/uneven skin? YES? This is the DIY for you. A recent DIY I was testing burned thru my skin and scarred. Also – my arms are darker than the rest of my body and my hair doesnt like the dry cold air -THIS is what I use to even out my complexion, lighten spots and get rid of frizz/static (BOO COLD WEATHER!) 🍗ALL YOU NEED🍗 KAOLIN/WHITE/CHINA WHITE clay MIX – let sit for 10 min – apply to DAMP HAIR + skin you want to lighten/even out -wear a shower cap – dont let clay dry on hair -wash after 10-15 min NO SHAMPOO NEEDED (u can take a clay bath if u want) WHY THIS WORKS: VERY gentle- perfect for ALL skin types – EVEN DRY AND SENSITIVE! -gives very mild exfoliation to reveal beautiful refreshed hydrated skin (removes dead skin cells) -exfoliates scalp to remove dandruff -boosts circulation on skin = brighter more even skin -boosts circulation on scalp = healthy hair -balances oils on skin and hair -absorbs impurities and heals the skin (as you saw from my marks) -makes your hair and skin look perfect and baby soft -fights acne (heals pimples and prevents new ones), blackheads and shrinks pores -softens skin and hair ps. I feel like I ALWAYS need to explain to the insta-police who are always looking for conspiracies, clues and reasons to doubt diy (without even trying it) as to why my skin isnt perfect all the time and why i break out or get scars – im a human being. I have sensitive skin. Sensitive skin usually reacts to EVERYTHING, sometimes in a good way, sometimes bad #thestruggle Also, I am a DIY fanatic, they have been a part of my entire life and upbringing. I do them for fun without getting paid (fruits, vegetables, soil, flowers, the earth, and asteroids do not pay me to make videos) the reality is -sometimes DIYs don't go well–I don't share failed DIYs, even if it looks “cool", I only share things that I believe in, that WORK 4 me. To the Insta po po, try 4 yourself, lemme know how it goes- if you dont want to try, then dont. A sis is just here tryna help xo ❤️ DISCLAIMER: test patch 1st

A post shared by Farah Dhukai (@farahdhukai) on


14. @nyxcosmetics

NYX produces great makeup and sells at a surprisingly affordable price. While this brand is not a luxury one, they have great makeup that stays on all day. Follow this account to stay updated on the latest updates from this hip and easy makeup brand.

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15. @nikkietutorials

Nikkie is a hilarious beauty vlogger who has gained a lot of notice for her youtube chanel. Her Instagram account features funny videos and selfies with a blinding highlight. Follow this beauty from the Netherlands for glowing makeup tutorials to copy the next time you go out.

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Chained to the HIGHLIGHT 😛✨🎥🔔💥 NEW video up on my channel ➡️ link in bio! I'm wearing: ___ FACE a. @hourglasscosmetics Vanish Foundation Stick b. @tartecosmetics Shape Tape Concealer c. @covergirl TruBlend Blush "Light Rose" d. @makeupforeverus Pro Light Fusion 01 _ BROWS a. @anastasiabeverlyhills Brow Wiz "Taupe" b. #tartecosmetics Brow Mousse "Ash Blonde" c. @maccosmetics False Lashes Maximizer _ EYES a. @sugarpill "Kim Chi" + "Mochi" in the crease + on the lid. b. @merakicosmeticsofficial "Khione" on the inner corners + #maccosmetics "Reflects Pearl" c. @lillylashes "Bali" Lashes ⋆ use code NIKKIE to save some money! _ LIPS a. @colourpopcosmetics "Spritz" Ultra Satin Lip b. @jouercosmetics "Ethereal" Lip Gloss ___ #nikkietutorials @katyperry #katyperry

A post shared by NikkieTutorials (@nikkietutorials) on


16. @itsisabelbedoya

Isabel is a self taught MUA who shows of her skills on her Instagram account. She is the queen of a bold contour and wispy lashes. You will love this east coast beauty.


17. @sephora

Every makeup fanatic loves Sephora and spends most of her paycheck there every month. Follow the makeup superstore on Instagram for the latest beauty product releases and trends in the beauty community.


18. @makeupbyariel

Ariel is a MUA for the stars. He does makeup for all the Kardashians and the Jenners. His looks are polished and always on point. Be ready for strong contours, nude lips, and perfect eyebrows when you follow this amazing MUA.


19. @jamescharles

James is young, at only 17 years old, but has so much talent. He serves bold looks and does not care about haters. He breaks the mold and shows us that boys can beat their faces just as well as us ladies. Follow CoverGirl’s first male ambassador for some inspirational makeup ideas.


20. @narsissist

Follow the official Nars cosmetics Instagram account for beautiful product shots and selfies of recent clients. You will fall in love with this stylish brand from all the ascetically pleasing shots they share. Make sure you check out this account for some simple looks to try at your vanity.


What are your favorite beauty Instagram accounts? Comment below!
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