We all know the saying beauty is pain, however for many innocent animals this is true. Animal testing is a cruel practice and one that is still used in the cosmetics industry. However, there are many great brands that not only are cruelty free, but are produced completely ethically. Here are the 5 best natural makeup brands to look out for!
1. Kat Von D
This makeup line can be found at Sephora and has everything you need from basics to eyeshadow, lipsticks, blush, contour – the whole package. In addition, Kat Von D is completely changing the entire line to be 100% vegan including makeup and brushes, so not only is it ethical, but also great quality!
2. 100% Pure
100% Pure is vegan, cruelty free, natural and organic. Much of their makeup pigment comes from fruit and antioxidants which naturally occur in vitamins and essential oils. If you have sensitive skin or simply want to steer clear of chemicals, 100% Pure would be perfect for you!
This minimalist and appealing brand covers the basics and is easy to use. Their site says, “No we do not test on animals. The office often hosts animal visitors (a Shih Tzu mix named Burger, a Dachshund Beagle mix named Bruce), and we wouldn’t dream of testing on them or any of their friends.”
Found at Mecca, this luxurious makeup is amazing quality, and they don’t falter with any of their products. They are cruelty free and have pledged to be completely vegan by 2020!
This very affordable brand is also cruelty free and 100% vegan. You can pick it up at Kmart and although it isn’t as good as the high-end makeup, for the price, it is definitely something you can work with.