Last week our favourite highstreet clothing brand H&M launched their incredibly unique and ‘about time’ range… lo and behold… the hm modest fashion line! We have waiting a lifetime for a collection targeting towards the more modest dresser. After seeing this fashion-forward trend grace the runways earlier this year, we knew it was about time a more affordable brand had to release beautiful garments that don’t require showing our entire bodies. So say goodbye to skimpy outfits and hello to the new classy and chić style we can’t wait to get our hands on! Before scurrying to open a new browser tab, here are 8 reasons how it is changing the fashion game RN and why you should be just as excited as we are!
1) Designer Dupes For A Fraction Of The Price
As we saw Dolce & Gabbana showcase a more modest-directed fashion collection, we new a more affordable clothing brand had to pull through and help us poor – aka students – fashion lovers out by providing a budget friendly modest line out. We all know how great H&M is, but they have sure exceeded our exceptions in both design, trend and budget-ness.
2) More Is Less
We have always followed the saying ‘less is more’ right? Well H&M has really changed the game, and showed how the more fabric you wear, the more incredibly cool and stylish you look. Wearing a whole one-piece dress or co-ord like their modest line, gives us that less-maintaince, laid-back vibe we are dying over!
3) Uniting The Nation
There has been speculation and debates for years on how the nation has needed new innovative ways of cohering different nationalities, cultures and races together… and H&M have listened and given us just what we had asked for. Creating a more modest line means all different arrays of people can wear and have the availability to shop and style high-street fashion. This item for the hm modest fashion line is feminine and stunning.
4) Regally Beautiful Just Like Our New Princess…
As we all know (and if you don’t where have you been living?!) our sweetheart Meghan Markle and our personal Prince Harry tied the knot a few weeks ago. We saw guests, viewers and super-royal-fans wear gorgeous long, regal and summer dresses for the occasion, and we have continued to see people wearing more classy and chic long dress-style clothing the past month. This range comes at a perfect time for all us royal-fam-fans!
5) Conservative Is The New liberated Naked
There is no denying our fav insta-goal-gals love to show a little flesh on our social media feeds, and with bodies like theirs who wouldn’t? But, as it is usually seen to be cool and trendy to wear little co-ords and cropped tops, H&Ms new range proves how being conservatively covered can be just as cool and trendy too…This is a part of the hm modest fashion line with its shapeless structure.
6) A Summer Trend We Didn’t Expect
Typically, as summer approaches we tend to ditch the full-covered-clothes and sport more flesh-frolliking-outfits, right? 2018 has sure switched things up thanks to our new bae H&M by providing drop-dead-gorgeous long summery dresses in our fav floral designs.
7) 2018 Is All About Inclusivity
We have always strived for the world to be inclusive and united, and H&M are taking a step in the right direction to bring people, and fashion lovers alike, to come together! For years, there has been a little restriction in availability for those who desire to dress a little more modest and conservative, so H&Ms new line allows everyone to get involved in online shopping this summer!
8) Summer Dresses Upping Their Game
We all love some good-old maxi dresses and day dresses now these warmer days are (finally) approaching, but this new range offers more than we could of asked for! They are super lightweight and comfy and have been designed to give everyone total fashion-envy. Offering embroidery, crystals, florals and all shapes, colours and patterns under the sun… the fashion-game has seriously been vamped up this year… hallelujah. This is one of the best options for work from the hm modest fashion line.