20 Best Beauty Instagram Accounts To Follow

Realistically who has the time to go watch a twenty mins beauty video on Youtube? I definitely don’t. My go to for new looks and beauty tutorials is Instagram. The videos are short enough to watch on my commute home everyday and the photos allow me to instantly see what products they have used via their tags. Instagram has become an awesome platform for aspiring MUA’s (makeup artists) but also beauty brands. Add these 20 beauty Instagram accounts to watch tutorials, see beautiful selfies, and find out about new products.

1. @dupethat

Get the latest deals on beauty products with this savy account. Posts include $1 liquid lipstick and swatches of affordable eyeshadows. This Instagram account is a must for all budget conscious beauty gurus.


2. @beautybyjulia

Julia’s signature look is a boldly lined nude lip with a defined brow. She uses glitter and eyeshadow in creative ways, sometimes even going up to her hair line. Her makeup looks are amazing but so is her bubbly personality on her Instagram stories.


4. @riannemua

Rianne wears an exquisite face of makeup with her traditional hijab. A Sydney native, this MUA glows in all her posts. You will be sure to get tutorials on tricks of the trade, like heating up a liner or applying false lashes, when you follow her.



5. @makeup_memes

If your favorite store is Sephora or you spend an hour everyday doing your makeup, you will laugh at this account. Follow this comedy account on Instagram to see hilarious memes related to beauty.



Stella serves up bold eyeshadow looks and even recreates makeup sketches on her own face. Follow this account to pick up techniques on applying extra gems and holographic papers to your makeup looks.


7. @roseandben

Rose’s looks generally feature a dewy foundation and then a simple yet perfect eye. She features not only makeup tutorials but also product shots and reviews. Someone new to the beauty world can learn a ton of new things by following this MUA.


8. @anastasiabeverlyhills

Anastasia Beverly Hills is a brand known for it’s long lasting and highly pigmented makeup. This company started in brow makeup but now has so many other products like liquid lipsticks, highlighters, and foundation sticks. This Instagram account is great for not only admiring all the beautiful A.B.H. products, but also the many looks created using them.


9. @mua_ashley_

Ashley is known for her luscious lips and videos of her trying on new lip colors. Kylie Jenner loves her videos and often features them on the Kylie Cosmetics page. If you are trying to find a new lip color this account is worth following.



Kelly posts photos of her artistic and minimalist nail art. This L.A. based artist, paints all of her designs  on natural nails or nails with Biosculpture. You will definitely feel inspired to visit the nearest nail salon after seeing these beautiful designs on your feed.


11. @slave2beautyy

Be ready to feel super jealous after following this luxurious account. Slave2beauty shares personal photos of her makeup collection with her followers. She features beautiful images of all the makeup you wished you owned. Hide your credit cards after following this account because it will make you want to shop until you drop.


12. @giuliannaa

Giuliana loves to experiment with her beauty looks and will share photos of outrageous eyeshadow looks and even costume makeup. She features tons of photos with bright eyeshadows and perfect winged eyeliner. Follow this account to get tons of inspiration for your next halloween makeup look.



13. @farahdhukai

Farah is the queen of DIY beauty treatments. She has a mask for anything you might be facing, whether it be redness, oily hair, or even acne. This beauty guru is loved by her many fans and recently got her beauty oil added to Sephora for purchasing. Get ready to go to the grocery store, to buy supplies for at home treatments, after following this account.


14. @nyxcosmetics

NYX produces great makeup and sells at a surprisingly affordable price. While this brand is not a luxury one, they have great makeup that stays on all day. Follow this account to stay updated on the latest updates from this hip and easy makeup brand.

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15. @nikkietutorials

Nikkie is a hilarious beauty vlogger who has gained a lot of notice for her youtube chanel. Her Instagram account features funny videos and selfies with a blinding highlight. Follow this beauty from the Netherlands for glowing makeup tutorials to copy the next time you go out.


16. @itsisabelbedoya

Isabel is a self taught MUA who shows of her skills on her Instagram account. She is the queen of a bold contour and wispy lashes. You will love this east coast beauty.


17. @sephora

Every makeup fanatic loves Sephora and spends most of her paycheck there every month. Follow the makeup superstore on Instagram for the latest beauty product releases and trends in the beauty community.


18. @makeupbyariel

Ariel is a MUA for the stars. He does makeup for all the Kardashians and the Jenners. His looks are polished and always on point. Be ready for strong contours, nude lips, and perfect eyebrows when you follow this amazing MUA.


19. @jamescharles

James is young, at only 17 years old, but has so much talent. He serves bold looks and does not care about haters. He breaks the mold and shows us that boys can beat their faces just as well as us ladies. Follow CoverGirl’s first male ambassador for some inspirational makeup ideas.


20. @narsissist

Follow the official Nars cosmetics Instagram account for beautiful product shots and selfies of recent clients. You will fall in love with this stylish brand from all the ascetically pleasing shots they share. Make sure you check out this account for some simple looks to try at your vanity.


What are your favorite beauty Instagram accounts? Comment below!
Featured photo source: and
Isabella Southwick

Isabella was born and raised in San Francisco but will be a member of the class of 2021 at the University of Kansas. She is majoring in political science and hopes to pursue a career in policy. She hopes to rush a sorority and cheer on the Jayhawks at every game.

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