Since YouTube first launched, makeup artists fleeted to the video platform to share their experiences and opinions on cosmetic brands. Now, these once amateur artists are success stories with over millions of subscribers! They accumulate views larger then some television shows! It’s needless to say beauty bloggers have completely changed the cosmetic industry, and beauty brands have stepped up their game because of it! So if you’re interested in following some makeup YouTuber’s, here are the best beauty gurus on YouTube you need to follow!
Since 08′ Nikki has been on YouTube, starting off by just using her mom’s digital camera and a cardboard box! Now, Nikki has made milestones with her channel! With over 7 million followers and counting, you know she is doing something right! Definitely one of the top beauty gurus on YouTube that you should check out!
In January of 2013, Kathleen decided to create a YouTube channel. Now, she has over 3 million subscribers! Based out of Miami, Florida Kathleen covers drugstore reviews, high end reviews, beauty boxes, and more! Give her a follow to see what her channel is all about!
Yet another YouTuber with over 3 million subscribers, Patrick Starrr got his start back in 2013 after not receiving the hours he had desired working at MAC cosmetics. Depressed, Patrick turned to YouTube for makeup and started with a very small following. Eventually, Patrick was introduced to another YouTube beauty blogger, who passed away from cancer. Although sad, Patrick’s video was the last one on her viral channel and since then his views and subscribers have only gone up; making him one of the beauty gurus on YouTube that you need to check out!
4) Laura Lee
Back in 2013, Laura Lee got her start on YouTube after getting asked about her makeup looks on Instagram! At the time, she was working as a medical assistant but thought why not? Since then, Laura has accumulated over 3 million subscribers and has even launched her own makeup line!
5) Jaclyn Hill
In 2011 Jaclyn posted her first makeup video on YouTube while working as a makeup artist at MAC. Thinking no one would watch, Jaclyn received positive reviews and continued on. Now, Jaclyn lives in Tampa, FL with a lot of success and subscribers behind her belt. With over 4 million subscribers and creating one of the most anticipated makeup palette’s of the year, Jaclyn’s journey has been one for the books!
What are some of your favorite beauty gurus on YouTube? Leave us a comment in the section below!
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Just a twenty-something trying to navigate life. Northern Vermont University graduate. Yes, I own Birkenstocks. No, I do not like maple syrup. Hoppin' around New England since 95', currently in MA.