The newest trend is beauty is the Blue Beauty movement. Created by the founder of Beauty Heroes, Jeannie Jarnot, Blue Beauty aims to create beauty products that support a bluer planet. Mainly, these products support ocean conservation, feature reef-safe and ocean life safe ingredients and zero-waste or plastic-free packaging. Since these companies focus on earth-friendly ingredients, most of these companies will work for all types of skin or hair including sensitive, dry and oily! By using these brands, you can be sure that the ocean and its inhabitants will be around for years to come so check them out!
If your hair is lacking a little something, check out Evolvh! The “h” is silent at the end and represents happy and healthy hair that comes from using their eco-luxe hair products. Known as being the best non-toxic and all-natural shampoos and conditioners on the market, you can be sure that not only will you be doing something great for your hair, you’ll be helping the planet as well. Free of all chemicals, allergens and synthetic fragrances the brand is also vegan and cruelty-free.
Using the planet’s richest botanicals and combining cutting edge science, Free+True makes simple skincare that is as effective as it is effortless. Founder Tami Blake believes in her company motto: Life, Liberty & the Pursuit of Natural Beauty and knows that everyone deserves great skincare whether you are going to work in an office or heading for a hike in the mountains. In addition to their ocean-friendly products, they recognize the importance of pollinators to the creation of products and also support bees!
3. Vital Proteins
This is a product that I have been using for years without knowing about how eco-friendly and blue-friendly the company was! Using collagen as a health supplement helps with hair, skin, nails and most importantly, bone and tendon strength. All their products are free of all allergens and the ingredients are ethically-sourced and have no additives so you can be sure you are getting strictly the best collagen on the market!
4. Honua Hawaiian Skincare
With pride, Honua Hawaiian Skincare features the best ingredients the islands have to offer, expertly crafted and are always clean, green and ocean-friendly. Honua, which means “earth” is the basis for all their products that are a representation of what the island gives them to use: from soil to skin to soul. Right now, I am totally crushing on the Moana Mask which will be your new go-to this summer since it is perfect for after a day in the sun!
5. Bathing Culture
Created to serve people and the planet first, Bathing Culture celebrates the simple necessity of bathing. Made from ingredients that are entirely biodegradable, sustainable, ethically harvested and produced, you know that it will be good for you and the planet! With amazing bathing products that can be refilled (no waste!) you’ll join the Bath Cult and learn to love getting dirty just so you can use their products again!
6. Meow Meow Tweet
If vegan or small-batch, handmade products are your jam, check out Meow Meow Tweet! All their ingredients are organic, vegan and certified cruelty-free. In order to reduce plastic waste, all their products come in 100% PCW (Post Consumer Waste) Paper or in glass containers featuring cute designs hand done by one of the co-founders. They aim to have their customers make even just small changes in their lives after experiencing the difference in all-natural, vegan products that make them look and feel great!
7. Moon Juice
If you’re into health foods, you’ve probably heard of Moon Juice. The LA founded and based company promotes plant-sourced products that help both the body and mind. Using raw vegetables, fruits, herbs, roots, nuts and more, founder Amanda Chantel Bacon wanted to create a line that was holistic and helped people beyond the eating or drinking something, but that helps all the way to the spiritual level. Try all their products, from the drinks to snack to beauty products, this company does it all while caring for the planet!
If you are an outdoor 24/7 type of person, you need a reliable sunscreen that is also ocean-friendly, look no further than surfmud! Made by surfers who were looking for a natural alternative to traditional sunscreen, they created their own Zinc based sun barrier made from the best ingredients Australia had to offer. The company offers the cream as well as a more traditional lotion and even offers one for kids! With zero-waste packaging and all-natural ingredients that are good for you and the environment, once you try surfmud, you’ll never go back to regular sunblock.
9. Marley’s Monsters
Having ocean-friendly beauty accessories are just as important as the actual products you are using. Marley’s Monsters are reusable goods for beauty, home and more. Founder Sarah realized once she had children how important having products that were earth-friendly and reusable were so important especially when it comes to the disposable world of raising a family and running a house. Since then, she has created a whole line of products that will help the environment and save you money. In addition to handmade cloth products, she also offers more zero-waste beauty products you have to try. I love the facial rounds that get makeup off and are just go in the washing machine once used to be used again!
10. Beauty Heroes
Finally, you can’t forget to check out the company that the Blue Beauty movement was born out of! Beauty Heroes aims to be the go-to source for healthy, natural beauty featuring brands that are not only great for you but are also earth-conscious. They are a box subscription service, and every month, you’ll receive a box with clean-beauty products valued at $90 and over! They believe that ingredient integrity is everything which is why they very open about their own ingredients and those in the products they promote. With the new Blue Beauty movement, Beauty Heroes hopes that they can teach people to truly care about the products they buy and to live lighter by buying fewer products and loving the ones you do buy till the last drop!
Have you heard about Blue Beauty? What do you think? Let us know in the comments below!
Emily Bell is a graduate of Central Michigan University with a degree in Journalism with a Public Relations concentration. She currently lives with her husband and dog on the coast in Florida.