Currently, the makeup market is saturated with products, but you don’t know which brands to support. Whether you are a Latinx or want to learn more about the Latinx community, these 10 Latinx Makeup brands are a great way to start delving into the Latinx Makeup Community. Here you’ll find everything you need to get glam-ready while also supporting diversity, inclusivity and, in most cases, all while being cruelty-free!
1. Necromancy Cosmetica
Dark and gorgeous? Pale and spooky? Necromancy Cosmetica is your one-stop-shop for all things goth makeup. Latinx power couple, Des and Zal, run Necromancy Cosmetica out of their San Juan, Puerto Rico storefront, where they make creamy, vegan, cruelty-free and handcrafted gothic lipsticks and eyeshadows. Don’t be fooled, this goth Latinx makeup brand makes amazing shades that range from the blackest black to deep sea green to the palest pink–there truly is something for everyone! The shades feature goth-inspired names like, “Bonfire Dance”, “Ghoul Queen”, “It’s Wednesday”, and more. My personal favorites are “Carnal Sin”, which is a dark, luscious red, and “Divine Flesh”, which is a brown nude with a chestnut undertone. As Des and Zal would say, join the Coven!
2. BeBella Cosmetics
Founded by Latinx Esmeralda Hernandez, BeBella Cosmetics is one of the Latinx makeup brands that offers high-end quality at accessible prices. Their ultra pigmented eyeshadow palettes start as low as $12 and go as far as $27.99. Their lipsticks and lipglosses go for around $5.99 a pop, what a steal! Another great thing about BeBella is that you can get everything you need in one place: eyes, face, lips, lashes, and even brushes! They even offer fun mystery boxes that contain full-sized products. Best of all, they’re cruelty-free.
3. Bésame Cosmetics
Bésame Cosmetics is not your grandmother’s makeup line! These Latinx, vintage-inspired makeup products are cruelty-free, gluten-free, great for sensitive skin, and most of their products are vegan! Founded by Gabriela Hernandez in 2004, the Bésame Cosmetics makeup line has gained a cult following due to the throwback aspects of their designs as well as the ultra pigmentation that they offer. This is one of the Latinx makeup brands that are one of a kind! Besides offering makeup, they also have a nail care line and a skincare line under the same name.
4. Luna Magic
Founded by the powerhouse sisters, Mabel and Shaira Frías, Luna Magic is one of the Latinx makeup brands that combines beauty with Latinx culture. They strive for high-end quality at affordable prices, diversity, and inclusivity! Featuring vibrant shades and beautiful packaging, their formulas are ultra-pigmented and definitely worth it. You can find Luna Magic in Walmart and on their website, lunamagic.com, where you can get everything to create a gorgeous look: face, eyes, lips, brushes, and even nail colors. They carry scents in the form of oils and candles, too. This is a brand you won’t want to miss out on!
5. Vive Cosmetics
Ever wanted to support #lacultura through your makeup products? Now you can say thanks to Vive Cosmetics! This is a one of the Latinx makeup brands with a mission. Vive Cosmetics celebrates the Latinx community and its diversity by showcasing its beauty through its products and business model. They are a company by Latinx for Latinx and they proudly work with other Latinx and POC-owned companies in order to reinvest in those communities and help them thrive. Of course, their makeup is top-notch as well.
6. Reina Rebelde
Reina Rebelde, or Rebel Queen, speaks to every Latinx-American. It’s a Latinx makeup brand that caters to powerful, ambitious Latinxs with the dual experience of being Latinx and American. Their makeup line offers everything from lips, to face, and nails. They even have cool decals that celebrate Latinx culture! Their packaging also gives me #rockera vibes with a chic edge. They offer multiple award-winning products, like their Eye Definer Liquid in “Zapatista”, which won the Magazine Best in Beauty 2019, and the “BRAVA” Bold Lip, which won the Latina Magazine Beauty Award.
7. Midas Cosmetics
If you’re looking for skin-friendly glitter for your next party and to support some Latinx makeup brands, look no further than Midas Cosmetics! With a variety of loose and pressed glitters, you can certainly get creative and shine like the sun. Best of all, they’re cruelty-free and vegan! They also offer everything to complete your latest look: powders, eyeshadows, bronzers, blushes, makeup sponges, and more. Moreover, this Latinx makeup brand emphasizes inclusivity and diversity. They work with both large and small creators, like SmokeyGlow and NeonMUA, in order to get their message across.
8. Alamar Cosmetics
Named after the town Alamar in Cuba, Alamar Cosmetics is for mamis and papis alike! This Latinx makeup brand is ruled by the 3 Latinx Bs: Bueno, Bonito y Barato, which translates to Good, Pretty, and Inexpensive. This brand’s cosmetics are cruelty-free and curated by the founder and CEO, Gabriela Trujillo–who has 10 years of industry experience. They also celebrate Latinx culture and they’re complexion-inclusive and, finally, they work to keep their products at a fair price without sacrificing quality. Talk about the 3 Bs, huh?
9. GlamLite Cosmetics
You’ve probably heard of the Pizza Palette by GlamLite Cosmetics (if not, where have you been?). What you probably didn’t know is that GlamLite is one of the many Latinx makeup brands out there! Founded by Giselle Hernandez in 2018, this size-inclusive makeup brand quickly went viral for its first palette, the Pizza Palette. Now they specialize in food-themed makeup products, and their motto is “beauty isn’t one size fits all”. They’ve expanded their palette collection to include others such as the Glam Donut Palette, the Pie Palette, the Street Taco Palette, and many more! You could say that this brand is pretty tasty.
10. Golden Dream Beauty
If you’re in the market for some beautiful, fluttery lashes, while also supporting Latinx makeup brands, Golden Dream Beauty has you covered! They specialize in high-quality silk eyelashes that are vegan and cruelty-free. Plus, they’re multi-use, so you can get your money’s worth out of them!