10 Makeup Brands With The Cutest Packaging We Can’t Resist

Let’s face it, we’ve all fallen victim to good marketing at least once. Great packaging is just another way companies get you to buy their product (and it works!) I know I’ve bought products solely for the packaging before and I’m sure you have, too. But, regardless of whether or not you have fallen victim to good packaging, here are some brands with the best makeup packaging that you will totally want to buy (just so you can snap the perfect Insta shot!)

1. Winky Lux

This brand has the best makeup packaging because it’s so colorful and eye catching! The gorgeous gold-tinted floral patterns make it impossible not to want and their sparkling pill-shaped lip glosses are sure to catch the eye of anyone who scrolls by it!

2. Glossier

This brand has a very unique yet fun packaging. The vibrant colors combined with the minimalist design is sure to catch anyone’s attention.

3. Anastasia Beverly Hills

This brand’s packaging is beautifully done. It’s simple, yet eye catching. Even the basic black eye liners have a pop of color on them. Anyone would understand the attraction to this brand’s packaging.

4. Benefit Cosmetics

Benefit has a very comic book-like look to their packaging. The design combined with the fun colors is a marketing masterpiece. This brand is sure to catch your eye as you are strolling up and down the isles in Sephora.

5. GLAMGLOW

This brand has to be one of the most striking of them all. The bright colors and silver lettering will get someone’s attention from a mile away. I know I have bought a product or two of theirs solely for the packaging. I mean, how could you not?

6. Kat Von D

This brand is known for its cool gothic look. That does not mean, however that it is not beautiful. In fact, this brand is one of the most impressive packaging I have ever seen. No matter what product you buy from this brand, the packaging is incredible.

7. Tarte

This brand is one of my personal favorites, especially when it comes to packaging. The pastel colors are so beautifully combined. I even bought an eye shadow pallet that had a beautiful floral pattern on the front and then when I opened it, it smelled like vanilla and chocolate. What’s not to love?

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8. Tatcha

Tatcha is another brand that is ranked highly for its beautiful, classy packaging. The price tag that’s attached may make it a bit easier to resist, but that doesn’t mean it’s not nice to look at and admire.

9. Too Faced

This brand has a very sophisticated, yet youthful look to it. The products are marked with gold, script lettering and some of the eye shadow pallets even look and smell like a chocolate bar. Who could resist that?

10. Urban Decay

This brand’s packaging is simple, yet unique (and effective). Bonus: the products themselves are just as amazing as the packaging they come in, so it’s totally worth it!