Makeup is one of our best allies but as we are making ourselves prettier, we shouldn’t be harming others. With its beginnings in pro of the animal rights movement, cruelty free brands have started to populate the world which is nothing but good news.
That’s why there was no surprise when makeup fell into this category too. Cruelty free products or brands are categorized this way when they do not harm, kill or test anything on animals. If you are an animal lover and a makeup enthusiast as well, then these brands are going to match perfectly with you!
Au Naturale Cosmetics is a brand founded by Ashley Prange in 2011. Her main goal was to create a brand that was bold and long lasting without being harmful, full of chemicals or toxic to the skin. Au Naturale Cosmetics uses healthy, naturally derived and ethically sourced ingredients to create her own makeup that was then transformed into what she sells now. You can now have organic makeup that will make your skin glow brighter!
Originally from Hawaii Fairy Girl is cruelty free and vegan makeup brand that goes under the motto ‘all girls have wings’. They are big believers that makeup should be about spreading beauty, peace, love and living healthy without harming anyone or anything. Fairy girl has a lot of lipstick options to make your collection a bigger one!
Founded by the siblings Ralph Bijou and Laurie Minc who previously owned a similar store named Jordana and when they moved to Milan, they decided to open a new one named Milani in honor of the city that inspired them. Milani is a high-end drugstore cosmetic brand that is cruelty free and offers quality makeup for lower prices. They have been popularized due to the fact that they offer a range of unique color shades that can be shopped by almost every woman without minding her skin tone.
Alima Pure is a natural cosmetics brand from Portland, Oregon founded by Kate O’Brien in 2004. Their cosmetics are luxurious, high performance and made with completely clean ingredients. The makeup of Alima Pure is free of parabens, sulfates and other toxic components that damage your skin. They are also a company that donates 1% of the sales they made to an organization that helps the environment and they never test on animals which made them a completely cruelty free brand!
Carina Menzies was inspired by the pursuit of sourcing the purest form of natural ingredients from around the world and founded the label Everyday Minerals as a result of her dream. The products this makeup brand sells are completely vegan, sustainable, cruelty free and super eco-friendly since they also use recyclable packaging. You can shop from lip balms to eye shadows on their website and lets us tell you are going to want them all!
Gabriel DeSantino, the founder of Zuzu Luxe, has always been constantly developing healthy beauty products and becoming one of the leaders in natural beauty cosmetics with his brand. Zuzu Luxe is a cruelty free makeup brand that has evolved under the philosophy of sustainability. In their wide range of products, you can also find vegan and gluten-free cosmetics. Definitely, Zuzu Luxe has one for every taste!
Buxom is a brand that stands by the belief of going big, bold and feeling sexy, for them sensuality is strength. They are part of our cruelty free makeup brands because they have a wide range of products perfect for every person and they also sell their stuff in affordable prices.
Elate is a cruelty free brand that believes in the meaningfulness of actions, self-love and self-care. That’s why sustainability is a big yes for them and Elate tries to redefine beauty without hurting the environment. You can find lots of color options in the lipsticks, tons of eyeshadows and definitely many products you are going to want to have. also, their packaging is super eco-friendly since they use bamboo to make them and it looks super cute also!
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