YouTube is a growing conglomerate of individual creators that are busy creating the content that you enjoy. Maybe you want to get better at makeup, or maybe you just want commentary on worldwide issues while playing with makeup. That’s what Beauty YouTubers are for! Here are ten that we think will fit anyone’s needs and interests in a wide capacity.
1. Nyma Tang
Nyma Tang is our first beauty YouTuber, and regularly does makeup tutorials, reviews, story times, Try-On Hauls, and much, much more. She also does makeup tips and hacks in her videos as she’s applying makeup, so you really see her process. She has a fun, kind personality that keeps you watching the whole video.
She’s also known a lot for comparing different brands darkest shades in foundation and concealers, and regularly advocates for better and darker foundation shades for dark women like herself. Tang is such a kind soul!
If you’re someone who enjoys reviews, and many of the other subjects she brings up, be sure to check out Nyma Tang on YouTube!
2. Smokey Glow
Smokey Glow is a mixed bag, but in a very good way. Her channel is predominantly a makeup channel, but she also incorporates commentary on many different subjects into her videos in some way or another. She covers YouTuber news and drama, makeup brand launches and releases, as well as world news occasionally.
Smokey Glow also films many other videos, such as tutorials, Get-Ready-With-Me videos (GRWM), anti-hauls, and videos where she looks at new makeup and judges whether she’ll be getting it or not.
She’s very intelligent, and you can tell in her videos that she knows exactly what she’s talking about. She’s also very outspoken and doesn’t hesitate to speak her mind about something if it doesn’t seem right or fair.
If her channel sounds like just the thing you’re looking for, go give her content a shot!
3. Robert Welsh
Robert Welsh — a professional makeup artist and makeup YouTuber — does weekly videos on makeup launches, reviews, and also regularly provides tips and hacks on making applying makeup much easier. He’s done makeup for twelve years, and his whole channel is about teaching classic makeup techniques — per his words.
He also reacts to other makeup YouTubers and big makeup accounts. Welsh does tutorials, GRWM videos where he adds telling ghost stories to the mix, and so many other wonderful videos. Beginners in makeup can really learn a lot from a professional like Robert Welsh.
Go check out Welsh today!
RawBeautyKristi is a beauty YouTuber that specializes in first impressions, reviews, testing viral makeup hacks, and also regularly talks about her life. She tests makeup from a lot of brands — from ColourPop to Huda Beauty to Makeup Geek.
She’s very open about her life — whether it’s about her relationship experiences with her husband, or talking about her health struggles. She’ll occasionally do tutorials, but it’s not as often as her reviews.
RawBeautyKristi is the kind of YouTuber who’ll just tell you what’s on her mind. She doesn’t sugarcoat whether she likes a product or not. She give it to you straight.
Kristi is such an honest and genuine beauty YouTuber, and it’s a joy watching anything she puts out. If this sounds like something you’d enjoy, be sure to check out her channel!
5. Jackie Aina
Jackie Aina is someone who regularly films a lot of drugstore and luxury brand makeup reviews — some range from e.l.f. to Anastasia Beverley Hills — and Pat McGrath reviews.
Aina is also a very big advocate for black owned brands, and often showcases and supports small Nigerian and other black-owned brands on her channel. She sometimes gives tips and tricks for makeup, and also gives her unpopular opinions on many makeup and fashion related topics.
If you’re looking to support black owned brands, and watch many reviews on a range of makeup products, be sure to check out Jackie Aina today!
6. Alexandria Ryan
Alexandria Ryan is a bit different from these YouTubers. Her content focuses a lot on makeup subscription boxes and kit unboxing videos; she often times reviews boxes from Ipsy, FabFitFun, Tarte, BoxyCharm, and many, many other brands.
Her content is perfect for anyone who may be thinking about subbing to a monthly makeup subscription box, or someone who just likes to watch what those boxes hold. Sometimes, with viral new makeup releases, she’ll do a review, but most, if not all of her channel consists of makeup subscription box unboxing videos.
If this sounds perfect for you, Alexandria Ryan is for you!
7. Sincerely, Sarah C.
Sincerely, Sarah C. is a much smaller beauty YouTuber, but overall, a YouTuber that does really cute makeup reviews, life updates and vlogs, as well as quick makeup tutorials. She also does a ton of GRWM videos and try-on hauls.
Sarah C. has that feminine aesthetic vibe that really highlights her videos a lot more. It’s obvious that she’s pretty genuine and a very kind person. She also does list videos of varying topics; some include makeup products for all four seasons each year, hairstyles, and many other topics.
If Sarah C. sounds like something you’d be interested in, be sure to check her out!
Patrick Starr is among the many popular makeup gurus who dominate the beauty YouTuber industry. He has a grand, larger-than-life personality that really makes him stand out from a lot of YouTubers. He’s also recently launched his makeup brand One Size!
The next video from Starr is somehow always vastly different from the last one. He makes a variety of makeup videos. They can range from product reviews, to transforming himself into different celebrities, to tutorials, to life vlogs, to anything else you can think of. If there’s a video idea you can think of, he’s probably done it already.
This means that his channel suits almost every makeup need or makeup want. His channel suits everyone! If this sounds like someone you’ll enjoy watching, check out Patrick Starr today!
NikkiTutorials is another very popular YouTuber that has a very bright, very bubbly personality; her makeup videos are no different.
She collaborates with many unique celebrities, reviews makeup products, and also does a ton of makeup challenges that are always fun to watch. Just like Patrick Starr, she does celebrity transformations!
Like her name suggests, she does a lot of tutorials, and right around Halloween, always cracks out a bunch of videos showing you how to turn yourself into anything — mythical creatures or otherwise — you want.
If this sounds right up your alley, go check out her channel today!
10. Jen Luvs Reviews
Jen Luvs Reviews is another different kind of channel that is really helpful when it comes to makeup. She often does very in-depth reviews of makeup, and is quite knowledgeable in makeup ingredients, and will often explain what products do what, and what they are.
Concerning drama, Jen is very fair and consistent to either side. Jen’s content also consists of a lot of makeup news, and regularly talks about new makeup releases and brand launches.
She also talks a lot about uncharted territory in the makeup industry, often going in deep about marketing lies, whether natural makeup is a scam, and how brands trick consumers.
If this sounds like something you’d enjoy, check out Jen Luvs Reviews today!
The beauty YouTube space is a really diverse, really creative space that pumps out great beauty Youtubers every day. Hopefully we’ve shown you a ton of new favorites in your subscription list.
Which YouTubers caught your eye? Did you already watch any one of these YouTubers?
Hi! My name is Carolina Cisneros, and I am a new intern at Society 19. I’m so glad to have this opportunity! I have an Associates in Studio Art, and I will be heading into university for Cinematic Arts and Technologies. I plan to go into the animation industry, designing characters and bringing more diversity into the world. For now, I’m building my skills. Thank you for reading!