Sustainable fashion matters nowadays much more it did before – the 1st of August 2018 was the date that marked the end of our planet’s capacity to produce resources as our consumption is exceeding it now. Buying less and buying properly is definitely something we should think about on a daily basis. That said, it is quite hard to not being distracted by new collections that tend to be ephemeral – you are being told that fast fashion is the proper way to consume. Sustainable fashion impacts much more than just fashion – it is a lifestyle, a philosophy of life that touches finance, food, recycling… Ask yourself this: do labels actually matter that much to you? Would you rather follow trends or set trends?
Here are 10 reasons why you should invest in sustainable fashion as soon as possible.
If you invest in sustainable fashion, you’ll have the guarantee that your clothes will last longer as the concept is to create clothes for life to limit waste and abundant consumption.
Sustainable fashion is in favour of a clean process of creation within the respect of ethics and health. So, you can say goodbye to chemicals in your sustainable pair of jeans.
Sustainable fashion goes against the trend of fast fashion – every piece of clothing is part of a limited edition. Chances are that you are not going to find two pieces of the same kind.
As your clothes live longer, you don’t have to buy a new jacket every 2 weeks. Good for your morals, good for your pocket: win, win really. Another reason to support the lifestyle.
Sustainable fashion is just like organic food, at its first appearance on the market: it was expensive, exclusive and you were regarded like a hippie if you indulged. Well, sustainable fashion is expensive now, but if a lot of people support the effort made by ethical brands, then chances are that wearing ethical clothes will become a normality.
It is never too late to help the planet. Limit your waste by support sustainable fashion and helping reducing the production of chemically toxic, polluting clothes.
This reason is completely subjective. But indeed, in a world where our children are supposed to grow and have a chance at happiness, just like we do, we need to start now – even if it means only changing a few details of our daily life.
Respect your furry friends, and help supporting brands that promote cruelty-free products. This might seem like a brainwashing statement, but checking if your lipstick has been tested on animals is already a step towards sustainability. Just be curious. And respect your cat!
Sustainable fashion is in favour of pollution-free productions. Avoid polluting, and be conscious about what you buy. Obviously, the less you buy, the less waste you produce as well. Otherwise, don’t forget about recycling!
Ok that one is a really good reason though… Fast fashion has turned us into fashionistas that consider a top old just because it had been worn twice, or it had been photographed more than a few times in pictures. We live in an uncontestedly disposable culture.
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