Limited visibility of minorities within, and outside of, the makeup industry has been an ongoing issue for years. To help remedy this problem and expand your horizons, start at the source by supporting black-owned brands. Who knows, you might find a new holy grail product. Below are the most popular black-owned beauty companies you need to check out!
You’re bound to have heard about the Sacha Buttercup Powder, which is an extremely popular, yellow powder that will banish any flashback fears you have. Besides that fan favorite, Sacha also carries foundation, eyeshadows, and lipsticks. It’s very possible to do a complete beat with this brand and look flawless.
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This brand is known for their awesome complexion and lip products. They have a sold-out lipstick called No Shade that is the perfect nude for brown girls, so be on the lookout for a restock. If you’re a makeup artist, they have beautiful contour and highlight kits that are worth the investment.
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Beauty Bakerie is an amazing company with an inspiring backstory that you should definitely look into. Youtuber Jackie Aina is a huge fan of this brand. Her favorites include the Flour Setting Powder and the Coffee and Cocoa Bronzer Palette which has sold out multiple times and is the perfect contour palette for deep skin tones. Plus, they just announced that they are releasing a foundation soon, so get excited.
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Coloured Raine carries bomb eyeshadows and lipsticks. Their foil shadows are especially impressive. If you lust over berry and warm tones, definitely check out their Queen of Hearts eyeshadow palette. Or, if you’re more in the market for a liquid lipstick, they have a huge selection, including a metallic formula.
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Of course, everyone knows about the Mother, Pat McGrath. Her makeup collection can only be described as major. The brand’s campaign images and videos are so luxurious and badass that they convince you that you need her products in your life, no matter the cost. Always be on the lookout for her limited-edition items because they’re known to sell out.
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This brand’s name might sound familiar because it was founded by the iconic supermodel, Iman. IMAN Cosmetics was launched in 1994 and prides itself on catering to people of color. Their oil control primer is a go-to along with their blotting powder.
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Lena Lashes will make your eyes pop like no other. They have lash styles ranging from Natural to Intense, so any kind of look you’re going for, they have you covered. Despite their name, Lena Lashes also carries great liquid lipsticks that are praised for their fun colors and comfortable formula.
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Black Opal is the G.O.A.T. when it comes to affordable foundations and concealers. Their Skin Perfecting Stick Foundation is rated 5 stars on their site and only costs $10. They also have skincare that helps treat conditions like dark spots and acne.
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The first thing that comes to mind when thinking of Juvia’s Place is PIGMENT. Their eyeshadows are just as bright and bold as their gorgeous packaging and do not play when it comes to pigmentation. Dip your brush into a shadow one or two times and you’re good to go.
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