It’s time to throw those old Victoria’s Secret bras to the side there’s some new competition in town! And to be quit honest the competition is better! Since 2018 Victoria’s Secret has been seeing a decline in sales, and that is with good reason.
In 2018 the Chief Marketing Officer of Victoria’s Secret, Ed Razek, made many offensive comments in the media concerning Victoria’s Secret Fashion Show, and the brand as a whole. These comments were made as a response to people questioning their inclusivity. These remarks caused the brand backlash from both the plus-size and transgender community.
After that debacle Victoria’s Secret sales began to plummet and the brand continues to struggle with staying relevant. Victoria’s Secret can now be considered “old school” or even “tacky” by some, especially with new brands popping up on the scene and staying on trend. Many people are finding better quality, more inclusivity, and lower prices more appealing. Keep reading to see the top new bra and lingerie brands that are putting Victoria’s Secret to shame.
1. Savage X Fenty
No surprise here! Savage X Fenty is the hottest bra and lingerie brand at the moment for all the right reasons! The thing that Fenty has that Victoria’s Secret doesn’t is unique pieces and inclusivity for all. That’s reason enough to make the switch in our eyes.
Not to mention how the Savage X Fenty Fashion Show literally blows Victoria’s Secret Fashion Show out of the water. The price points on most items are around the same, but the quality difference is noticeable. If you’ve been looking for an inclusive and unique brand Savage X Fenty is the one!
Skims is one of the newest brands on the market but already one of the most popular. This bra, lingerie, shapewear, and clothing brand are definitely worth the hype. If you are someone who loves a simple look this is the brand for you.
Talking about bras specifically, this is one of the best brands to get a good quality bralette that actually accommodates all sizes. We know that finding a good bralette for larger chests can be difficult but look no further Skims has exactly what you need!
If you’ve been looking for a bra that offers simplicity, comfort, and inclusivity Skims is the brand for you.
3. Aerie by American Eagle
Aerie is the brand that truly has it all. Aerie not only has some of the best bras and lingerie, but some of the best activewear and lounging clothes if that’s something you’ve been looking for. Another great thing about aerie is that they are definitely on the more affordable side of the spectrum but the quality is still on par with the rest.
Aerie has one of the best inclusivity campaigns I’ve seen out of any brand ever. All of the photos they use are completely unedited or photoshopped. They show that real bodies are beautiful, and that’s why we love them. They also carry bra sizes up to H so if you are larger chested you may want to take a look!
If you are searching for amazing quality, amazing prices, and an amazing body positive campaign this is the brand for you!
This is the bra that you’ll love so much you’ll never look back. Thirdlove is focused on giving you a bra that fits you perfectly. They want to make sure it’s right for you and your body.
Thirdlove differs from the rest because you have to answer a series of questions beforehand through the “Fit Finder” to help them understand your body. After you answer these questions they redirect you to a bra they recommend specifically for you.
If you are looking for a bra that has that perfect fit and endless options then Thirdlove is the brand for you!
5. Calvin Klien
Time to reintroduce a classic! Calvin Klein got a much needed rebranding over the past few years and we are totally loving it. I have one word for their bra collection; COMFY.
Calvin Klien is just a timeless brand so how could you go wrong? Not to mention most of their bras and lingerie are on the affordable side making this a double win. If you are looking for something stylish, timeless, and comfortable Calvin Klein is the one for you!
Lively is literally an upgraded, on trend, inclusive version of Victoria’s Secret. This brand is most similar because it was created by Victoria’s Secret alum Michelle Cordeiro Grant. It’s like she took all the best parts of Victoria’s Secret and then made them better.
Lively’s quality to cost ratio is just truly unmatched. All bras no matter what shape or size are $35 and all panties are $10. That cost for the quality is just unreal.
Lively is also part of a body positivity movement and emphasizes body inclusivity. Their main goal is find the right style for your body type, and all body types. If you are looking for a brand that is body positive, affordable, and a similar but better version of Victoria’s Secret this is the brand for you.
Looking for something sexy and comfy? Look no further! Cuup specializes in sleek and sexy bras that can take you from the office to a night on the town.
This is by far one of the most chic bra brands at the moment and some of the most comfortable. They also offer some of the most seamless styles that can help with the look of lines under your clothes.
If you are looking for a sexy comfortable bra that can be used for everyday or to spice up your life these bras are for you!
8. Hanky Panky
This one is for all my lace lovers! Are you tired of your Victoria’s Secret lace bras falling apart and looking run down after only a couple of washes? Then you’re gonna wanna check Hanky Panky out.
These are some of the most top quality and gorgeous lace bras on the market. The quality of the lace bras and lingerie is the highest it can get so if you’re a lace lover this is the one for you.
This one is for all my people that would prefer to go braless but still want a little bit of support. The appeal of Cosabella is that it’s a “barely there” type of feel. They also specialize in lace and have rave reviews of their lace quality.
If you are looking for something with lots of support and coverage then this brand is definitely not the one for you. But if you desire a bra so comfortable, so pretty, and so effortless then check them out!
10. Chantelle Intimates
The most versatile, with the best reviews. These are the bras that Victoria’s Secret wishes they could be. If you take away one thing from this is that you have to try Chantelle Intimates. If you struggle finding the perfect bra for you have to try them out.
One thing to highlight about Chantelle Intimates is that they specialize in support. They have different levels of support they offer so that you can choose what’s best for you.
If you are looking for something comfortable, versatile, supportive, and amazing quality then Chantelle Intimates is the brand for you.
What are some of your favorite bra brands and why? Let us know in the comments below!
Featured Image Source: https://loungeunderwear.com/blogs/news/our-nude-t-shirt-bras-have-landed
Alina is currently a student at the University of Arizona, majoring in Psychology. She has a passion for writing about everything including fashion, design, health, lifestyle, and so much more!