Business cards are a great way to make yourself known. Whether you’re fresh out of uni or just looking to start a new job, business cards are a great way to network with potential employers. However, you need to ensure that your business card template is unique, otherwis,e you’ll end up lost in a sea of basic, boring business cards. You need to get creative. To help you out, here are 8 tips to create the most effective business card template.
1. Know what you’re about
In order to create an effective business card template, you need to know what you’re about and what message you want to put out there. Think of yourself as a brand. Where do you stand in the business world? For example, do you have a wide range of skills in your selected industry? List them! But keep it to the point, a few bullet points will do.
2. Make sure you can be contacted
A good business card template will include every relevant piece of information to allow perspective employers to get a hold of you. This includes your name; your mobile number; email address; a website/portfolio address if you have one; and social media handles. Social media handles are a great little tip, particularly if you’re in the creative industry, it’s an easy way for your work to be seen.
3. Know your brand
You need to ensure that you have a clear idea of what your colour scheme is to ensure that your business card template flows from front to back, and a finished logo. Chances are the logo is going to be the first thing potential employers see, so make it a good one!
4. Choose your size
Make sure that your business card template has a set size. For example, the European standard business card size is 85×55 mm. You also need to ensure that you allow a few mm of room for a trim line, otherwise you might end up with the edge of your design suddenly chopped off the edge!
Your business card template needs to have a set and cohesive typography to keep it looking neat and tidy. The size of your typography can change throughout the business card depending on the importance of the information. It is also ideal that the typography is cohesive with any logos on the card.
6. Look into finishes
The finish of your business card template is something else that should be considered. Finishes on a business card can really make your business card stand out from the crowd. If your business card is textured, then it’ll stand out to the person holding the card and make them more likely to look at it further.
7. Consider both sides of the card
Obviously, the information on the card is the main part of your business card. But, also consider the back of the card. If there is a design or image you can add to the back of the card, then it is going to stand out a lot more over other people’s business cards.
8. Think about layout
The layout is extremely important on a business card. The layout of the business card needs to be consistent throughout. For example; consider avoiding the use of borders on your business card template, borders will highlight any mistakes in the cutting process of your cards and can also make your business cards appear to be simple and outdated.