We’ve all heard of the term ‘cruelty-free’ makeup, but how many of us actually know what it means? Cruelty free makeup refers to products which have been manufactured and developed without any animal testing and you will be surprised at how many UK cruelty free drugstore makeup brands there are on the market now thanks to huge advances in technology. While some makeup brands are 100% cruelty free, there are others which are cruelty-free but are owned by a parent company that do test of animals (such as NYX and Essie, both of whom are owned by L’Oreal).
Some brands also sell their products in countries whose laws require animal testing to be carried out on every product sold there, such as China, which causes confusion as to whether to label these brandy as truly ‘cruelty-free’. So, the cruelty-free world of makeup often sparks debates as to whether many makeup brands are truly cruelty free, but that’s for another day. In this article I am going to let you in on the hottest cruelty free drugstore makeup brands on the market now which are 100% cruelty-free (not owned by parent brands which test on animals) and definitely worth checking out!
Sleep Makeup is a brand which has really been stepping up their game recently. I mean, have you seen their highlighters?! They are definitely not playing around when it comes to getting that blinding glow! A massive bonus to purchasing Sleek’s products is that they are completely cruelty free.
According to their website, Sleep states that “no animal testing is undertaken by Walgreens Boots Alliance (Sleek Makeup’s parent company) and that ”[they] do not conduct animal testing on products, or on ingredients used in these products”. They also clarify that they are not one of the brands that sell their products in China and that they are not planning to “until China changes its laws on animal testing”. So they have a load of thumbs-ups in my eyes!
Soap and Glory is a very popular skincare and makeup brand sold in UK drugstores. And for good reason! Their skincare products have deliciously fresh scents and dreamy formulas which leave your skin feeling silky smooth. They are also cruelty-free, which makes buying their products 100% guilt free!
According to their website, “[they] can confidently state that all of [their] formulations are safety and efficacy tested on people” and that “[they] uphold very strict guidelines through [their] regularly audited manufacturing partners that uphold the ‘no animal testing’ policy”. So, Soap and Glory is definitely on our list of best drugstore makeup brands to look out for!
One of the hottest cruelty-free drugstore makeup brands on the market at the moment is Nails Inc, the UK’s number one nails brand. The brand boasts over 150 different nail colours, meaning it has a colour range almost as impressive as their moral code! While they don’t offer a cruelty-free statement on their website, when they were asked directly about their testing policy in an email, they replied confidently that “Nails Inc does not test products or raw materials on animals.
To the best of our knowledge this is also the position of all of our industrial suppliers”. So, you can happily shop a massive range of amazing nail polishes without having to worry about the effect that the products have on our adorable animal friends. Score!
Barry M is another massively popular brand sold in UK drugstores that does not condone animal testing. They have confirmed that they have “never tested [their] finished products or ingredients on animals or engaged another company to do so on [their] behalf” and that “[their] strict policy means that within the company and supply chain, [they] do not tolerate cosmetics animal testing”. So if you were worried that your favourite Barry M nail polish shade wasn’t cruelty-free, worry no more! You can buy any of their products completely guilt free.
I’m sure you’ll be more than happy to know that EcoTools is not only a cruelty free drugstore makeup brands, but their products are also vegan! Happy days! Their products are PETA Certified, have never been tested on animals AND are all earth-conscious, even the packaging, which is absolutely amazing. It makes you question why there are still so many brands out there that aren’t doing the same… So, if you are in the market for a new set of gorgeous make-up brushes or great skincare products, EcoTools is a great affordable brand to check out.
Real Technique is known for their amazing make-up brushes and famous Miracle Complexion Sponge. But many of you might not know that all of their products are all 100% cruelty-free and that they have never been tested on animals. So they make great quality make-up brushes and are cruelty free?! What’s not to love!
If you haven’t heard of the Collection Lasting Perfection concealer, have you been living under a rock?! It is Collection’s bestselling product and is raved about by beauty gurus everywhere. What’s more, “Collection Cosmetics, or any third party acting on [their] behalf, has never conducted and will never conduct any animal testing on any of [their] products. The European safety assessments conducted on [their] products do not require animal test data”. So you can have perfectly beautiful skin without worrying if it as at the cost of a poor little animal.
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