Cruelty free makeup brands are on the up and we can see a trend of cult brands following in the footsteps of nature savvy Lush and the Body Shop. You can find affordable cruelty free (and some vegan) makeup on the high street as well as high end and luxury brands offering an alternative, a brand to suit every budget!
Purchasing products from cruelty free makeup brands demonstrates a conscious effort to prevent the harm that comes to animals during the testing process of certain products. Due to big brands not being obliged to tell you their status regarding animal cruelty it can sometimes be difficult to understand the full facts of your beauty producer. As a consumer you are left wondering, is this brand cruelty-free? Do they test on animals? For UK companies, animal testing has been banned since 1998 but with the rise of overseas companies, it is difficult to decipher their methods and the process they go through to give us affordable makeup. Being a little more conscious of our decisions and how they affect the world around us helps to improve the well-being of animals as well as helping us find wonderful brands dedicated to helping our furry friends.
To make your life easier I have produced a list of some (but by no means all) beauty brands that are cruelty-free to ensure you can still look glam but you can wear your makeup guilt free!
No testing is done on animals whatsoever, nope, nothing, not at all. Their products also do not contain any of the following: oils, fragrance, preservatives, or damaging chemicals. Now I don’t know about you but that sounds fantastic to me!
2. Burt’s Bees
From lip balms to their new makeup line Burt’s Bees have been certified as cruelty-free by Pet’s Caring Consumer Programme. Unfortunately, their products are not vegan as the primary ingredient is beeswax but they are winners of the ‘Best Natural Beauty Brand 2016’.
3. Soap and Glory
Soap and Glory are firmly in the cruelty-free box and absolutely none of their products have been tested on animals, Their status as an animal-friendly brand is confirmed by their support for ‘FRAME- Fund for the Replacement of Animals in Medical Experiments’.
4. Barry M
Vegan and cruelty-free Barry M is a hands-down winner. From mascara to eyeshadow you can be sure that they have never tested on animals. It goes to show you that you can love makeup but also love animals too!
5. Anastasia Beverly Hills
The go-to for any makeup artist or makeup junkie ( I thoroughly recommend the Modern Renaissance and the brow pomade). According to PETA it is also cruelty-free makeup brand, a premium brand that produces high-quality goods without hurting our furry friends.
6. Kat Von D
How wonderful eyeliners and lipsticks galore are all cruelty-free, too good to be true? Kat’s rigid stance on animal cruelty has ensured that she has provided a 10/10 cosmetic line dedicated to helping the prevention of cruelty to animals.
7. The Body Shop
An obvious one for the list. The Body Shop has always prided itself on its ethical methods of creating body and skin care. Their natural ingredients aren’t tested on animals which makes our skincare routine all the better! A great option when it comes to cruelty free makeup brands!
Now this affordable makeup company has also joined the cruelty free makeup brands bandwagon and whilst providing us with a menagerie of colours and palettes they are also giving us cruelty-free goodness. What more could a girl want?
All their products smell absolutely divine and you know why? They don’t test on animals, that’s why!
There you have it! The best cruelty free makeup brands that every animal lover should know about! Which brands are your favourites? Let us know in the comments below!
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I'm currently an English Literature student due to graduate this summer. A super keen reader and magazine fanatic. I love all things beauty related and am a savvy fashionista, always looking for a bargain dupe or cheaper alternative!