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8 Different Animal Cruelty-free Make-up Brands

8 Different Animal Cruelty-free Make-up Brands

Animal cruelty free products are in more demand than ever. Here is a list of some of the most ethical beauty brands for you to check out!

As a society, we are becoming a lot more self-aware and mindful towards the products we put on our skin and the companies we invest in. Especially now that most companies are actively trying to take more of an ethical approach when manufacturing their products.

This ultimately means that animal cruelty free products are in more demand than ever.

To be honest, caring about your contour as well as the sustainability of the environment are words we should all live by.


Here is a list of some great and affordable animal cruelty free products.

e.l.f Cosmetics

This make-up brand was first founded in June 2004 in New York City and despite going on to become an international make-up brand, they have never tested on animals.  e.l.f has always been 100% committed and determined to exclusively produce and sell cruelty free products.

PETA also recognises e.l.f cosmetics as a member of their ‘Beauty Without Bunnies’ movement since 2005. This is because they maintain and advocate for ethical practices by not harming animals during the creation process of their products.


One of their best beauty products probably has to be their lip crayons. They come in multiple shades and are great for pretty much any occasion.

The Body Shop

The Body Shop was actually the first beauty brand to question how normal the concept of testing on animals used to be. The international company actually ended up fighting the entire notion and became the first brand to be certified as completely animal cruelty free by Leaping Bunny in 1997.

They are mainly known for a lot of products being fresh and completely hand-made too. Not only are they animal cruelty free but they have started to offer a wide range of vegan products. For example, their Ginger Scalp Care Conditioner, Shea Nourishing Body Butter and Matte Clay Skin Clarifying Foundation.


NYX Professional Make-up

NYX’s parent company, L’Oréal, is actually known for testing on animals when they are manufacturing products to sell under their own name.

Despite this, NYX stuck to their guns and managed to maintain their strict no animal testing policy.

They are still an animal cruelty free brand and have even been acknowledged by PETA. NYX also refuses to open branches in countries that require products to be tested on animals.


A great product to try by this company would be the NYX Worth the Hype Mascara.


This is probably an obvious one because they have been fighting against animal cruelty for a long time.

Lush was founded in 1995 and since then they have launched several advertising campaigns in order to encourage people to steer clear from products that have been tested on animals.


Urban Decay

In order to ensure their products are not being tested on animals, Urban Decay internally tests all of their products. It also does not allow other companies to carry out testing on their behalf. They only use certified suppliers in order to ensure that even the raw materials used to create the products have not been primarily tested on animals.

Urban Decay is mainly known for its eye shadow make-up palettes. The best ones include the Naked3 eyeshadow palette, Naked Smoky Eyeshadow palette and the Moondust eyeshadow palette.

Too Faced Cosmetics

This brand is also part of PETA’s “Beauty without Bunnies” cruelty free movement. The co-founder of Too Faced, Jerrod Blandino, shared his thoughts on animal-cruelty on Instagram in 2016.

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“We have been a champion for animals since our beginning in 1998 and that has only grown stronger and more powerful with every passing day.

“Rest assured we continue to have iron-clad rules in place that will ensure we will NEVER test on animals and we will NOT sell in China.”


Too Faced’s most popular and loved make-up items are probably the scented palettes. The best ones include the Chocolate Bar Eye Shadow Collection, Pretty Mess and Chocolate Gold Eye Shadow Collection.

Natural Collection by Boots

Not only is this beauty brand socially aware, but it’s also incredibly cheap too. Boots are famous for their ethical approach when it comes to manufacturing their products as their other make-up line, No.7 does not test on animals.

Some of the best Natural Collection products include lipsticks such as the Natural Collection Moisture Shine Lipstick.


Barry M

Most of us probably know Barry M for their nail polish and lip glosses (that we all used in year 8) but they are also completely animal cruelty free.

Ever since Barry M was founded in 1982, they have always been an independent company that has never tested on animals.

Most of their products are suitable for vegetarians but a lot of their make-up uses beeswax, making it unsuitable for vegans.


There are so many other animal-cruelty free products available to purchase. Comment below if you can think of any more.

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