Food blogging has seen a boom recently, with more and more food blog websites popping up all over the internet. A lot of people are finally realizing that they can make some extra money by talking about and doing the things that they love! There are tons of things to talk about when it comes to food, which is why you’ll find no shortage of bloggers posting recipes and sharing their cooking ideas with the world. The idea of making a profit from food blogging has probably crossed your mind before if you’re even somewhat interested in the “foodie” lifestyle. Well here’s some good news: there are a few relatively easy steps you can follow for how to become a food blogger and get paid.
1. Figure out exactly what it is you want to do
Before you figure out how to become a food blogger you need to decide what kind of food blogger you want to be. Sure, you could just post about a million different types of foods and recipes that don’t really have any connection, but that might make you look a little confused and unsure of yourself. However, it makes a lot more sense to find a niche and tackle it, preferably a niche that you’re incredibly interested in. Is that Italian cuisine? Eccezionale! Hispanic-inspired food? Estupendo! This needs to go beyond something that you sort of like. You need to make sure that you have a real passion for what you’re going to be talking about (likely on the daily) because that’s what you’ll have to build your blog around.
2. Build your brand
At least in a theoretical sense, start building your brand. Do things like sketching out logos and deciding on a blog name. Make sure what you start building here fully encapsulates your vision because its not really a good idea to go and change things radically or very often when you’re trying to establish your blog.
3. Make the transition to the digital platform
Now that you have a lot of the necessary bigger ideas figured out, go online and start creating your blog. WordPress is far and away the best platform for creating your own website for a blog. Once you have all the technical logistics of doing that out of the way, you can focus on making your website reflect the content that you’ll soon be putting there.
4. Add recipes, tips, and any other kind of content that you’ll be creating in the future
When you’re working on how to become a food blogger it’s a really smart idea to post anywhere from 20-30 recipes, articles, etc. on your website immediately so that anyone who does happen to stumble upon your website early won’t completely dismiss it because of its emptiness. This way, you’ll be able to provide a good preview of what your content going forward is going to consist of.
5. Create an email list
Add people you already know will be interested and put in a sign up form on the front page of your blog. Include weekly recipe updates or even free merchandise to get more clicks to your site.
6. Promote, promote, promote!
This one cannot be stressed enough. You will not be able to make a profit just with a few family members and friends reading your blog. You have to get word out there so that people know you exist. Try purchasing ads on high-traffic social media sites like Twitter and Instagram so you’ll be more visible to a larger audience. This is the most important step because without a lot of web traffic, you cannot make money. Plain and simple.
7. Finally, make that money!
To actually start turning a profit you need to monetize your blog. One of the best ways to do this is through Google AdSense, which you can read more in-depth about here. It might seem like a lot to juggle at first, but once you’re over those initial hurdles and you get into creating the content you love, you’re going to wish you had started doing all of this a lot sooner. Happy blogging!