Beauty YouTubers have become celebrities in their own right. So many beauty vloggers have had A-List celebrities on their channels like Kim Kardashian and Kathy Griffin among so many others. If you’re wanting to dive into the beauty community on YouTube but don’t know where to start, try watching these five beauty YouTubers ASAP!
1. Tati Westbrook
Tati Westbrook has a beauty channel that garners over nine million followers for her make-up reviews, tips, and tutorials. Westbrook makes videos reviewing a lot of drugstore products because she acknowledges that her fanbase can’t necessarily afford to buy new makeup products every time they come out. With the average price of an eyeshadow pallet starting at $45 and maxing out to $130—Westbrook tries to keep the makeup she features affordable. Westbrook also has a very professional and business-like aura about her that earns a lot of trust from her viewers. Check out Tati Westbrook beauty videos for some serious advice.
2. Nikkie Tutorials
Nikkie de Jager, also known as Nikkie Tutorials, on YouTube is a huge influencer in the beauty community with around 11 million followers. She is best known for her outlandish and creative eyeshadow looks. She gained a large following after her “power of makeup” challenge went viral. Nikkie encourages women and men to not be afraid to go without makeup and own their natural beauty. Nikkie Tutorials has also had her fair share of celebrities on her channel from Snoop Dogg to Jessie J. She has so much charisma on screen and comes across as insanely genuine. Beware, you will get addicted to watching all of Nikkie Tutorial’s videos.
3. Jaclyn Hill
Jaclyn Hill is an OG in the beauty YouTube community. Hill normally creates easy to follow makeup tutorials and she has gained a lot of attention for her collaborations with major makeup brands like Morphe and Becca. Hill has a very relaxed and engaging personality on YouTube. She makes her viewers laugh and always tells amusing and relatable stories while putting on her makeup. Most recently Hill has taken a creative step with her videos and stepped away from her beauty room to participate in various makeup challenges. Hill is one of many popular beauty YouTubers you need to watch ASAP.
4. Kathleen Lights
Kathleen Lights is a famous beauty vlogger based in Florida. She has a little over three million followers with a very stagnant set of videos. Lights normally does affordable makeup tutorials, BoxyCharm unboxings and “KatChats” to update her fans about the different events in her life. Lights has also done a few collaborations with major makeup brands like OFRA and ColourPop. She sticks to her brand by collaborating with ColourPop for affordable highlighters, eyeshadows, and lipsticks. Kathleen Lights gives some of the best descriptions and reviews of makeup products in the beauty community. Be sure to check out Kathleen Lights!
5. Desi Perkins
Desi Perkins is a Latina beauty YouTuber that has posted so many popular videos with Kim Kardashian and Jennifer Lopez. She posts a lot of the same simple makeup tutorials but with a lifestyle twist. She focuses her makeup vlogs around trendy looks in the beauty community and videos based on different celebrity news. Perkins’ Halloween videos are some of the most creative and fun videos to watch. Some of her most popular Halloween tutorials are “Electric Cyborg,” “Witch Doctor or El Cucuy” and “Selena Quintanilla.” Be sure to check out Desi Perkins ASAP.