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10 Amazing Cruelty Free Makeup Brands You Didn’t Know About

10 Amazing Cruelty Free Makeup Brands You Didn’t Know About

Looking fly does not have to be harmful. Check out our favorite cruelty free make up brands that you might not have known were cruelty free.

Cruelty free makeup brands have been making big waves in recent years. And it’s been a long time coming. It’s a heartbreaking and often overlooked fact that many big name brands test their make up products and ingredients on defenseless animals. But the tide has been turning and a lot of your favorite make up brands are embracing being or becoming cruelty free. Proof that your flawlessly applied make up doesn’t have to hurt anyone. We’ve put together a list of amazing make up brands you might not have known were cruelty free.

Anastasia Beverly Hills

Anastasia Beverly Hills is probably your go to brand for all eyebrow related products and their eye shadow and highlighter pallets consistently kill us. They are one of the top make up brands out there and have committed to being cruelty free, which is awesome. That just makes us love this brand even more.

Fenty Beauty

Rihanna is constantly changing the game (make up or otherwise) and besides being one bad ass boss lady, she is also incredibly compassionate and caring. So is it any surprise that when she started her own make up brand she would insist that it be cruelty free. You’re probably already a Fenty Beauty lover, but if you still haven’t tried it, we just gave you one more reason you need to.


Urban Decay

Urban Decay has had us shook for quite a while. Everything from their Naked pallets, to their All Nighter setting spray leaves us feeling fresh and flawless! AND they care about animals. Urban Decay is hands down one of the best cruelty free makeup brands around.


IT Cosmetics

IT cosmetics isn’t only one of our favorite cruelty free makeup brands, they also have a stellar skincare line designed to keep your bare face on point too. They put out amazing cleansers, moisturizers, and CC creams in addition to their make up line. As if you needed another reason to get on board with this brand.

Kat Von D

Kat Von D is an outspoken animal activist and vegan, so it’s no surprise that her make up line reflects her own personal values. She carries everything from sultry, vampy color lipsticks to ridiculously sparkly eye shadows, and we can’t get enough. And since her brand is cruelty free there’s no need to feel guilty for splurging a little… or a lot.


e.l.f Cosmetics

E.l.f cosmetics is one of our top picks for cruelty free makeup brands. They have a great selection in everything make up, skincare, and beauty tools. And as an added bonus they are extremely affordable. Proof that compassionate beauty doesn’t have to break the bank.


Supergoop! is actually more of a skincare line than a make up brand, but since putting on your SPF daily is ESSENTIAL (seriously don’t skip this step) we wanted to include it. Supergoop! has everything you’ll need to protect you from that hot, hot sun including SPF (obviously), CC creams, powders, lip balms, and setting sprays. They also have a Clean at Sephora seal, meaning no harsh or harmful chemicals are used. And of course they’re cruelty free!


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Morphe has long had a large question mark around it as to weather or not they are cruelty free. As it turns out, they are! Which is music to our ears because Morphe has been a long time cult favorite. Their extremely dense eye shadows have been the answer to all our make up prayers. Not to mention their lip colors, highlighters, and brush sets. Is it any wonder we’re hooked on one of the top cruelty free makeup brands!



Tarte is one of the OG cruelty free brands. They were on the compassion train long before it blew up. Which is one of the reasons why we love them so much. Aside from being cruelty free they have an extensive amount of vegan and hypoallergenic products for you to try. So, um, what are you waiting for go give them a try! This is one of the best cruelty free makeup brands out there.


Wet n Wild

Wet n Wild is another great addition to our favorite cruelty free makeup brands. In part because they are affordable and can be found at most drug stores, making them virtually accessible. You don’t need to trek to the mall or order specially online (although you can) to get these great products. Stocking up on these cruelty free favorites will not cost you your next months rent.

So there you go, our top picks of amazing cruelty free makeup brands that you probably never knew were cruelty free. Buying cruelty free makes you one compassionate momma! Which cruelty free brands are your favorites? Tell us in the comments section!
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